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“Buy Local” Campaigns Found Beneficial
The survey, conducted over an 8-day period in January, gathered data from 2,768 independent businesses, including retailers, service providers, restaurants and others. It found that those in places with a "buy local" campaign reported revenue growth of 5.6% on average in 2010, compared to 2.1% for those elsewhere.
Business owners in cities with active buy local campaigns reported a wide range of positive impacts on their business. Almost half reported that the campaign brought new customers to their business and 55% said it made existing customers more loyal. More than two-thirds said local media coverage of independent businesses increased and 51% said that local government officials were now more aware and supportive of the needs of independent businesses.
Check out more data and information in this article written by Stacy Mitchell, independent retail advocate.
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